Good is fools gold in business! It is the week before the Super Bowl, so I am being
bombarded with feel good stories of the player and coaches for this weeks game.
What is not getting the attention is how these team got to the Super Bowl. Both
team’s coaches, at a pivotal point in the season, chose to be great and not
settle for just being good. I watched the Baltimore Ravens lose to my beloved
Redskins in overtime as a good team but not a great team. San Francisco too was
a good team but with a couple losses their coach knew they were not great.
Jim Collin’s in his now legendary book Good To Great
punctuates the importance of seeking to be great with his famous quote “Good is
the Enemy of Great.”
Baltimore let go of their offensive coordinator late in the
season to give the play calling duties Jim Caldwell a rare and un-heard of
move. San Francisco benched their quarterback who was 3rd in the NFL
in passer rating but lacked the X Factor. Why did these coaches take this risk?
They knew they had good team, play off team, but not great teams defined as a
Super Bowl Championship Team.
Does your business settle for good but not great? Are their changes
you know you need to be made but would be un-confortable? Letting go of an
offensive coordinator who was your close friend and on your staff for years was
uncomfortable for Ravens coach John Harbaugh but he wanted GREAT. His brother
Jim, who coaches the 49ers had a veteran quarterback, who though sufficient,
could not do the exceptional.
TAKEAWAY: Do
not settle for good.
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