In military strategy it is common thought that it requires 3-5 times more troops to attack then to defend. In its most simple axiom- defence requires less offense. Why? Someone who defending feels a greater sence of purpose. They may feel more is at stake. This is true in business as well. Have a clearly defined purpose for your business that you know is of value to your customer and you are far more likely to effectively defend (promote, advertise it).
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